What Would Kate Do

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What Would Kate Do was the Effervescence Group’s first official foray into the media world; launching in 2012 to a passionate, devoted and large “Kate-community” of online bloggers, trendsetters and fashionistas who were interested in the former Kate Middleton, now Catherine, Duchess of Cambridge.

Recognizing that the niche was crowded with individuals who focused exclusively on her clothing, we decided to take it one step further and look to emulate and be inspired by her lifestyle. We wanted to look at Kate’s beauty routine, charitable endeavours, romantic relationship, family ties, domestic tendancies as well as her now infamous fashion sense. In short, we wanted to translate Kate’s lifestyle into something that could be attained by women everywhere in their everyday lives, “Adding Elegance and Grace to Everyday Life“ , be they a member of a Royal family or not.

 Web Presence:

Quick facts:

  • Launched September 2012
  • Sustained and growing International Readership base (approximately 10% month over month growth in unique visitors)
  • Twitter following between Writers, Editors and Official Account of 15,000+ and growing

Resources:

Advertise:

 

Effervescence Media Shop is Open for Business!

Effervescence Media Shop is Open for Business!

We’re delighted that our online shop for our websites is now operational, with specific interest to fans of our What Would Kate Do website as the store is mostly full of goodies targeted towards the WWKD reader. Be sure to stop by and check it out!

Press Release – Effervescence Media Launches the RefinedSide

Press Release – Effervescence Media Launches the RefinedSide

Effervescence Media Launches the RefinedSide June 1, 2013  Effervescence Media Group today proudly announces the launch of its newest web experience, The RefinedSide. The exciting extension of the already vibrant lifestyle brand allows for a the capture of a larger target audience and an expanded growth opportunity while still maintaining the company’s core values exhibted in the company’s…

Welcome to Effervescence Media!

Welcome to Effervescence Media!

Welcome to the newly designed and implemented Effervescence Media Group webpage. You can read all about what we do, our web properties and more by browsing around. If you have any feedback or questions, you can always contact us as we’d love to hear from you. – The Media Team